Marketing Plan Essay - 2411 Words

Company G 1-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Matt Dee Student ID: Date: April 2015 Mentor Name: Note: This is the version that was accepted in Taskstream. I highly recommend to participate in the WGU cohort for this assignment. Table of Contents Introduction 3 Product Description and Classification 3 Company G Mission Statement 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7†¦show more content†¦It also keeps on heating the vehicle interior until the engine has warmed up and can provide a comfortable level of heat for the driver and passengers. The convenience is made up of several aspects. The programmable controller assures that the vehicle interior will be warm at a time specified by the owner. The product is installed out of sight, under the driver or passenger seat by the owner, and does not need professional installation. The warmer has its own battery, so it does not affect the vehicles battery. Once the vehicle engine runs and provides a good source of electricity (alternator), the batteries of the warmer will be recharged through the engines charging system (alternator) via the built-in accessory plugs (cigarette lighters). This is an innovative product because it is all electric, and can be installed by the end-user. Comparable products on the market today use vehicle fuel (gas/diesel) as a source of energy. They are also complex and need to be installed by a professional. 1 Consumer Product Classification The electric vehicle warmer is a shopping product because it is expected that people will spend considerable planning time on the purchase of the product, replace it about every 5-7 years, and pay a relatively high price for the product. The distribution channel length is expected to beShow MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

The Effects of Globalization on Social Work Practices Essay

Globalisation is a broad term that is often defined in economic factors alone. The Dictionary at merriam-webster.com describes globalisation as â€Å"the process of enabling financial markets to operate internationally, largely as a result of deregulation and improved communication.† Also due to deregulation on the financial market, multi-national companies are free to trade and move their businesses to areas where a higher return or profit can be achieved. New technology also enables companies to relocate to areas where labour costs are lower, for instance movement of call centre jobs from the UK to India. Lyons (2006) suggests that globalisation creates push and pull factors. Pull factors may include the recruitment drive of†¦show more content†¦There have been implications on social work practice a result of globalisation. Due to a greater availability of rapid transport it has become easier to cross borders. This brings new social problems for the profession such as human trafficking and migration of asylum seekers and refugees from war torn countries, creating a greater demand on services. The Commonwealth of Australia report (2007) indicates that since civil war broke out in Sudan in 1956, nearly two million people have been displaced and two hundred thousand people have died. Refugees, asylum seekers and UASC are terms which are often used interchangeably but have different legal definitions (Ruxton, 1996). For the purpose of this assignment it is important to differentiate between these terms. A refugee is a person owing to a well-founded fear of being persecuted for reasons of race, religion, nationality, membership of a particular social group, or political opinion, is outside the country of his nationality, and is unable to or, owing to such fear, is unwilling to avail himself of the protection of that country†¦ (Article 1 of the United Convention of Human Rights, 1951). An asylum seeker is â€Å"a person who has left their country of origin, has applied for recognition as a refugee inShow MoreRelatedGlobalization And Its Impact On Socio Economy1701 Words   |  7 PagesGlobalization and its Impact on Socio-Economy in India Dr. Mahendra Singh Associate Professor Department of Sociology Madhav University, Pindwara (Rajasthan) Abstract: Globalization was adopted by Indian Government during 1990-91 when Indian Economy was in a very bad shape. It was, however, adopted not as a solution to deteriorating Indian economy but to enable itself to get further foreign exchange loans from World Bank as its foreign exchange reserves were reduced to mere 3 weeks outflow. ToRead MoreCulture Globalization and Its Impact on Recreation Culture1353 Words   |  6 Pagescentury until that day by globalization theory, its concept and future impacts . the scientists opinions had varied about globalization repercussions at rising countries including the Arab and Islamic countries . cultural globalization is one of globalization fields which correlated by cultural side , all life fields impacted by globalization , the sport field is one of fields which impact by social phenomenon what appear on societies , but globalization appearance and its effect on any field will connectedRead MoreImpact of Globalization on Zimbabwean Culture1676 W ords   |  7 PagesGlobalization has had a significant impact on the Zimbabwean culture . Globalization has greatly changed Zimbabwean culture . The effects of globalization on Zimbabwean culture has been quite varied having both positive and negative effects . It is however the writer’s view that globalization has had a largely negative impact on Zimbabwean culture as Rodrik(1971:8) points out that â€Å"globalization creates social and political tensions within andRead MoreThe Many Benefits of Globalization Essays1009 Words   |  5 Pagesâ€Å"Globalization is not just one impact of the new technologies that are reshaping the economies of the third millennium† (Thurow 19-31). When speaking of globalization, most people will not have a complete understanding as of what it actually means or what aspects of the world it affects. Globalization promotes free trade and creates jobs. The capital markets attract inv estors, resort cheap labor, and leads to job losses in some areas of higher wage. While all of this is happening, the world economyRead MoreThe Phenomenon of Globalization1498 Words   |  6 PagesA precise definition of the concept of globalization has not been formulated despite the efforts of many experts in a variety of disciplines. Nevertheless, there is little doubt that globalization has begun to take effect throughout the world and that as it develops it has begun to transform the worlds economy, its social structure, and political balance (Roundtree, 2006). How pervasive these changes may be remains to be seen but the fact that they are taking place cannot be denied. As indicatedRead MoreHybridity As The Cultural Effect Of Globalization- Introduction1563 Words   |  7 PagesHybridity as the cultural effect of globalization- Introduction According to Avtar Brah and Annie Coombes, the term hybridity originated as a biological term that was used to describe the outcome of a crossing of two or more plants or species. It is now a term that is used for a wide range of social and cultural phenomena involving mixing, and has become a key concept within cultural criticism and post-colonial theory (A. Brah and A.E. Coombes. 2000.). Marwan Kraidy defines the term as theRead MoreThe Effects of Globalization1678 Words   |  7 PagesEffects of Globalization Globalization involves shrinking or reduction of the world as well as an increased consciousness in regards to the world as a whole. Globalization is a term which is used in the description of changes in societies and the economy of the world which results in a dramatic increase in investment, cross border trade s well as cultural exchange. Globalization is dominated by nation states, economies of national and the cultural identities of nations. Globalization createsRead MoreBackground And Culture Of Mexico1209 Words   |  5 Pageshigh value on both the social community and family responsibility. The overall culture in Mexico is vibrant and energetic, with a heavy emphasis on its many holidays and traditions. The food includes staples of corn and wheat tortillas, beans, rice, tomatoes chili peppers, and chorizo. Fuel and mining account for a large piece of the GDP in Mexico, and manufacturing has become a growing industry for the country as well. In this case we will discuss globalization effects and how culture hasRead MoreThe Welfare State and Government Responses to Economic Openness1668 Words   |  7 Pagescapital across borders. With the rise of globalization, positive effects have resulted from economic openness. The widespread benefits of globalization have resulted in global economic growth, prosperity, and have increased the overall standard of living in the world. However, globalization has also been blamed as being the principal culprit for numerous global problems including poverty, wealth disparity, and environmental degradation. The debate over globalization has resulted in a zero-sum game betweenRead MoreSocial Education And The Competent Social Work Practitioner955 Words   |  4 PagesSocial Work Education and the Competent Social Work Practitioner Introduction Social work education needs to focus on teaching global issues and applying the structural and anti-oppressive principles of practice (Razack Badwell, 2006). According to Mohan (2005) stated by Razack Badwell (2006) that the social work profession seems to be silent to teach students to achieve adequate skills to think and act globally. This essay will be divided into five sections. The first section will briefly

Diabetes Education Free Essays

Nowadays, in the field of the diabetes, it is a common scenario that more and more people consider type 2 diabetes as a primary health concern.   For people working with or taking take of persons with diabetes, they are thankful that diabetes care is now getting nationwide recognition.   However, in certain matters, we can observe a lack of investment in continuing learning prospects for practitioners. We will write a custom essay sample on Diabetes Education or any similar topic only for you Order Now According to Cooper et al. (2002), in the year 2000, the Audit Commission recognized a discrepancy in knowledge and understanding regarding diabetes among patients, and a scarcity of evidence-based practice as well. In view of this fact, Cooper et al. (2005) carried out a study to determine the effects of a diabetes-specific health education program. Their research centered on what patients recognize to be valuable and beneficial to them in the educational approach espoused. The study stressed the necessity for an interdisciplinary method to patient education with regards to diabetes. Cooper et al. (2005) said that diabetes nurses have long been leading the activities in underatking such programs. The authors further asserted that the role of these diabetes nurses in cmoing up with a standardized approach to patient education training has to demonstrate good practice founded on research evidence of what works best and what is most applicable. Furthermore, Cooper et al. (2002) claimed that education has been stressed as a primary component of the treatment for diabetics. As a consequence, attention has therefore centered on the necessity for effective and efficient provision of education services that are both accessible and inclusive. Nevertheless, the Audit Commission has recognized gaps in present service provision. In addition, as stated earlier, the Commission likewise discovered serious and critical deficits in knowledge and understanding regarding diabetes among patients, and a scarcity of evidence-based practice. At present, the findings of the Commission are upsetting and disturbing, and this issue is expanded by the concentration on diabetes nurses as the major players in providing such treatment (Cooper et al., 2002.) Given these conditions and because of the constraints in continuing educational prospects it is now a concern if how could we maintain and preserve an informed and dynamic workforce for diabetes care where diabetes practitioners are under pressure (Phillips, 2006). It is also a question if diabetes is not interesting enough for workforce investment save for the pharmaceutical giants.   At present, several diabetes practitioners consider that this source of funding is the lone source that allows further or additional study. Meanwhile, Guirguis et al. (2006) declared that pharmacists could play a significant part in the health of diabetics. They said that an increasing body of research has showed that pharmacists could effectively and successfully offer care to diabetics and in several instances enhance their health outcomes as well.   In addition, Guirguis Chewning (2004) claimed that supposed pharmacy students’ role beliefs and patient reactions were strong predictors of pharmacy students’ reported purpose to inquire regarding the diabetes ABCs someday. In terms of diabetes education, Anderson et al. (2005) said that diabetes educators employ theories constantly, even if they are not conscious of it. The authors said that in order to teach, one should first have certain suppositions regarding how people gain knowledge of the matter and what comprises effective and successful teaching. Hence, the purpose of their study is to assist diabetes educators concerned in research and evaluation on how to choose the proper theories. Their study assessed the four (4) rationales of theories, specifically, description, explanation, control, and prediction, in addition to the extent to which a theory has been expressed and expanded. The authors also evaluated the significance of a theory’s explanatory power, its personal resonance, and its utility. Moreover, their study assessed how to employ one or more theories at every period of an evaluation or research or project. Moreover, Anderson et al. (2005) maintained that theories could be vital instruments for the purpose, comprehension, and carrying out of diabetes patient education research. The authors emphasized that they could be particularly useful in the design and assessment of intervention research as well. Furthermore, educational researchers will take advantage of the implementation of theories that reverberate with their experience, have been expanded by way of reflection and argument with their peers, and have been experimented by means of research. They likewise said that such theories would offer a coherent, powerful, and strong base on which to perform research studies. Moreover, Anderson et al. (2005) claimed that diabetes educators derive benefit from theory-based interventions that can be successfully converted into various settings numerous diabetes educators. Theory-based research that is the basis of effective interventions provides greater understanding of how to be effective educators and enhances the credibility of the profession. Synopsis Based on these studies, I can say that as diabetes received national public health recognition, it is somewhat confusing why investment is not being made to support and also protect the workforce involved in diabetes education in improving excellence in care and upholding care on the cusp of evidence-based delivery. Furthermore, I have learned that diabetes education must not be viewed as a luxury, but instead it should be regarded as a necessity because it is definitely a significant part of the clilical governance program of constant learning. Moreover, it will definitely be advantageous and beneficial for people with diabetes to recognize that the care that is being given to them is up-to-date and that they are being given the best alternatives. # References Anderson, R. et al. (2005).   Choosing and Using Theories in Diabetes Education Research.   The Diabetes Educator. Cooper, H. et al. (2002). Diabetes education: the patient’s perspective.   Journal of Diabetes Nursing. Guirguis, L. et al. (2006). Evaluation of Structured Patient Interactions: The Diabetes Check. American Journal of Pharmaceutical Education. Guirguis, L. B. Chewning. (2004). Talking to pharmacists about diabetes: How to ask about monitoring clinical targets. Journal of American Pharmaceutical Association. Phillips, A. (June 2006).   Developing the diabetes workforce: no longer a priority? Journal of Diabetes Nursing. How to cite Diabetes Education, Papers

Emergence of Populist Movement free essay sample

While most studies of Populism have focused on regional activities or on its intellectual and social underpinnings, little has been written about the record of this radical party in the national legislature. Now one of our foremost scholars of Populism presents the first comprehensive treatment of the party in Congress, revealing the programs and personalities that shaped and ultimately doomed the movement. Gene Clayton has combed the Congressional Record to document how these visionaries performed on the national stage during that tumultuous decade. He examines the contributions of the fifty Populist escalators elected by sixteen states and one territory from 1891 to 1903-from Senator William Prefer of Kansas to Congressman William Unveiled of Nebraska-to show how they represented the party line on such issues as the gold standard, taxation, immigration, government railways, and the Spanish- American War. Clayton demonstrates that congressional Populism was a positive and humane force in American politics totally distinct from the reactionary political movement that flourishes today under its name. We will write a custom essay sample on Emergence of Populist Movement or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He also suggests that the issues which Populist congressmen grappled with and the leslies they advocated have continued to affect us even into the present. Long awaited by scholars of the Populist movement, Claytons book is the crowning achievement of a career of research and shows how these forgotten radicals fit into the sweeping panorama of American politics. Omaha Platform of 1 892 In 1890, farmers elected 5 United States senators, 6 governors, and 46 congressmen. Encouraged by this electoral success, farmers again set their sights on a national coalition.